For Julian Fashion in Milan, Italy, De Ferranti supplied German Silver (Paktong) Texture I briquettes as the primary flooring finish throughout the boutique. In a world of haute couture and curated luxury, the material was selected for its refined lustre, durability and the way it elevates retail space through texture rather than excess.

The floor surface is formed from De Ferranti’s German Silver (Paktong) briquettes in Texture I, delivering a subtle metallic sheen with a hand-worked character that shifts under changing store light. Used across most of the shop, the briquettes create a continuous, high-end ground plane that feels modern, architectural and quietly luxurious.

nTo heighten contrast, the metal briquettes were paired with grey concrete finishes in both polished and matt expressions. The combination creates a deliberate tension between tactile metal and monolithic mineral surfaces, giving the boutique an atmosphere that is simultaneously industrial and couture - crisp, restrained, and confidently contemporary.

nThis Milan installation demonstrates how De Ferranti’s metal surfaces perform in demanding commercial environments, offering a distinctive identity, long-term wear resistance, and a material language that aligns naturally with premium fashion retail.